FOLLOW THE PROTOCOL
Surfing is a mindset.
Built on long drives up and down the California coast, PROTOCOL SURF comes from two young Northern California-based surfers chasing swell at home and breaks around the world.
PROTOCOL keeps it chill, keeps it sullen, and measures every session—and every wave—by those who follow the Surfer’s Code.
New Apparel
New arrivals for the fog-and-salt grind: softest tees, heavyweight hoodies, and low-profile caps—built for cold dawn patrols and late-night coastal runs in Northern California.
PROTOCOL Tee
The softest tee west of the Mississippi—broken-in comfort with a sullen Northern California edge, made for foggy dawn patrols and long coastal drives.
$59
PROTOCOL Hoodie
Heavyweight hoodie for cold Northern California mornings and wind-cut beach nights—a beach fire staple that stays soft after salt, smoke, and long runs up the coast.
$99
PROTOCOL Cap
Low-profile baseball cap in washed cotton—salt-ready, sun-shielding, and quietly sullen for foggy Northern California beach days.